Making Your Digital Matter

Use these three tips from Adster Creative to boost your digital performance

The digital landscape is full of opportunities for small or medium-sized businesses. If you don’t know what you’re doing though, you could be leaving money on the table. Here are some tips from Edmonton’s Adster Creative to make sure that you’re getting the most out of your online presence.

Are people seeing what you want them to see?
Search engines drive a lot of traffic online, so it’s key to your business that the proper messaging shows up. The first thing you should do is head to Google My Business and claim your space. This ensures that you show up across Google with all of the right information. Something as small as having the wrong address, phone number or business hours online could be the difference between getting a sale and handing that sale to a more well prepared competitor.

The next step is to type your business name into Google (or any other search engine) and see what kind of results you get. This is a great way to look for mistakes or issues with how your information is being crawled by search engines. Another way to attack this is to search Google using site: followed by your domain.

Is your site too slow?
This shouldn’t come as a surprise to most of you, but Internet users don’t have a lot of patience. What does that mean for you? If your website takes too long to load, either on desktop or mobile, people won’t stick around to check out your business. It almost doesn’t matter how good your product or service is – things move fast on the web and people don’t like to wait.

A great way to figure out if that’s an issue on your website is to visit Google PageSpeed Insights. It’s very simple – just enter your domain, click the “Analyze” button and wait for your results.

Winning the moment
It’s been said that the average Canadian checks their phone over 100 times a day. What that means for the average business is that there are a lot of potential customers out there on the web. This is why it has become increasingly important to “win the moment” when possible.

The phrase “Burst of Intent” describes the moment that a person reaches for their phone in order to find and/or do something. Will you be what they see in their search results? A great way to make that happen is to generate content around keywords related to your business. For example, a bank looking to work with small business owners will want to use a service like Buzzsumo to find out what type of content small business owners are looking for and then write content to match it.

Adster is an Edmonton based SEO and Google AdWords Agency. You can find them at: Adster.ca

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